Randa Modad, Founder & Brand Strategy Consultant at BrandAid, was a guest speaker at the International Society of Aesthetic Plastic Surgery (ISAPS), the biggest plastic surgery event in the region for the year 2016, held at Jumeirah Beach on 16-17 November 2016, Dubai. Randa spoke about medical marketing to an elite audience of plastic surgeons, providing new insights on the evolution of technology in our daily lives and its impact on marketing and communications. Randa also took the audience through key essentials that all medical businesses need to follow in order to ensure sustainable growth.

In March 2014, Randa Modad founded BrandAid, the first medical brand consultancy in the UAE focused on helping medical centers outperform the market. Throughout her career, she contributed to the development and implementation of brand strategies and visual identities of some of the biggest names in the MENA region. She has also been a judge on the panel for Transform Awards, an event that celebrates the best in rebranding, as well as an expert speaker on the subject of “Healthcare Branding” at leading international medical conferences in the UAE and USA.

Since 1996, Randa Modad has been working in marketing and branding across different sectors, ranging from FMCG products and telecoms to Life and Science. Some of her most successful stories were her valuable contributions and involvement in the creation of the Omran brand in Oman, Du telecoms in the UAE, TATA Docomo in India, and Fakih IVF Fertility Center in the UAE. Winner of the Gold Award for the best Visual Identity in Healthcare, and Founder of the first medical brand consultancy in the UAE, BrandAid, Randa now focuses on helping medical centers outperform the market.